The use of colour and image.

The use of colour is very subtle and old fashioned which fits with the folk conventions of colour. The little presence of the artist is also typical with folk/indie artists. There is a big range in contrast from the floor the sky then the splashes of colour. The main font used for the artists name is in a typewriter style and the sub headings for the name of the album have a more handwritten effect. This adds to the ‘indie’ feel.

 

The use of language.

The name of the album ‘english man’ sticks to Gabrielle’s indie/folk genre sounding very old fashioned.

 

The ‘persuasive’ factor (link to target audience).

With the insert in the digipak which most likely either has lyrics or photographs of the artist on has a very personal handwritten name of the artist. Although this was probably just written once and maybe not even by Gabrielle, it adds a very personal touch the digipak. The target audience for buying it will already most likely to be fans of her and with this added touch it will make them feel more special.

 

How it represents the artist / the artist’s music.

The digipak gives you the feel that the album is very soft and calm. The use of the balloons and umbrella are very light objects.

 

What’s good?

The artwork is very simple and not in your face.

 

What’s bad?

However because none of the colours are bold when in the shop next to other digipaks this one is less likely to stand out and draw attention. On the CD the text is also not easily readable as it is white with a light coloured background as well.

 

What ideas have you gained?

Because Gabrielle is very similar to our artist researching into her digipak has helped me gain more knowledge on the conventions of folk/indie music digipaks. Overall I have decided that when I design my own it needs to be very subtle and not busy. With small personal touches to it but not over use of the artist being plastered all over the digipak.