Elle North Bishop-Saunders A2 Media
Candidate Number: 5271
Centre Number: 22357
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Mumford & Sons
Digipak analysis
This digipak again is from the same indie/folk genre and follows the general conventions for the look of this genres housestyle. The front image doesnt actually include a photograph of the band but the four 'manaquins' in the shop window represent each of the band members when u look at the image. The outfits in which the manaquins wear follow more old fashiones conventions of folk/indie bands. In the shop window there is also the instruments used as 'props'.The use of the instruments shows the inportance of them in their music. The type of instruments on show are also linked to the indie/folk genre. The image on the inside of the digipak is a very interesting photograph mainly because of the composition of it, it also appears to come across as being the back of the front image. This gives a more 3d effect and feel to the house. The four windows show each member of the band seperate individuals but as a whole as it is one image links them together aswell neither one of th abnd members is bigger than the other or more in focus which shows us that the band is all equal. The way they are all sitting in thw window also suggests their laid back personalities Like Gabrielles digipak the colours are again very light and subtle. Even though Mumford and Sons photograph is in general colour without any black and white and colour poping the colours are at a low contast and saturation. The CD however is a big contracst from the rest of the digipak with it being black. Both of the digipaks i have looked at are very minamalistic. Gabrielle doesnt need to rely on 'Male Gaze' as her music sells its self, the indie/folk genre isnt as sexualised as other genres such as pop artists.